Hilarie began her career at the storied Wells Rich Greene Advertising. Starting in Corporate Business Development, she learned about the full spectrum of agency services, including how to research and pitch potential Clients. From there she progressed to Account Management roles at Griffin Bacal, Lowe & Partners and BBDO, working on a variety of national and global consumer product accounts from toys to motor oil to pharmaceuticals.
In 2002, she founded her first marketing agency, focused on integrated marketing, at the dawn of the digital age. Based in strategy and utilizing various marketing specialists for clients in the not-for-profit and luxury consumer segments.
In 2011, she become President of a branding and digital agency called WONDER, a division of Sandow Media (publishers of New Beauty, Worth, Interior Design and Curator Events; partial owner of Fred Segal). Within six months, sales increased by 225% and an additional $5MM in new business was developed for the agency. During her tenure, she managed research, strategy and client relations working with such well-known brands as Crane Paper Company, Heineken and Singer.
In 2013, Viener joined the Cello Group to serve in a dual role as Executive Vice President, North America for both the parent company and the US office of their branding agency (The Value Engineers). Charged with gaining traction in the North American marketplace she operated as top-level strategic adviser, consulting across all key areas of business, client initiatives and market research across Asia, Europe and US on clients such as BP and Unilever.
In 2015, she founded Viener&Partners, a branding and marketing agency. This allowed her to return to her roots, just with a lot bigger network and way more knowledge and know how. Her agency enjoys working with both for profit business and non-profit organizations to develop strategic, creative revenue-driving solutions.
She is active member of the Marketing Executive Committee of UJA-Federation New York and an Alumni advisor to students at her alma mater, American University, School of Communication. Oh, she loves beagles and a good game of tennis, too!